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Joico Blonde Life Brightening Shampoo 300ml

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£19.92 £22.70 (£0.07 per ML)

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Discover Joico Blonde Life Brightening Shampoo, free-from SLE/SLES Sulfates produces a luscious lather that lifts away dirt and oil. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands.

Here’s Why You’ll Love It:
- Gently cleanses with rich lather
- Free of SLE/SLES Sulfates
- Added softness and smoothness
- Keeps blondes bright

Key ingredients:
- SMARTRELEASE Technology, packs JOICO's triple-powered, healthy hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.
- Arginine, a naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.
- Monoi Oil, a rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.
- Tamanu Oil, a rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.

Directions

Apply to wet hair. Work into a rich lather. Rinse and repeat if necessary.

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Isopropylamine Dodecylbenzenesulfonate, Cocamide Mipa, Decyl Glucoside, Glycol Stearate, Glyceryl Caprylate/Caprate, Phenoxyethanol, Calophyllum Inophyllum Seed Oil, Cocos Nucifera (Coconut) Oil, Arginine Hcl, Hydrolyzed Hair Keratin, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Sorbitol, Divinyldimethicone/Dimethicone Copolymer, Phosphatidylcholine, Bis-Cetearyl Amodimethicone, Polyquaternium-10, Peg-150 Distearate, Silicone Quaternium-16, Amodimethicone, Tetrasodium Glutamate Diacetate, Peg-90m, C12-13 Pareth-23, C12-13 Pareth-3, Citric Acid, Undeceth-11, Ceteareth-25, Ceteareth-7, C11-15 Pareth-7, Trideceth-12, Glycerin, Laureth-9, Undeceth-5, Butyloctanol, Peg-4 Laurate, Iodopropynyl Butylcarbamate, Sodium Hydroxide, Butylphenyl Methylpropional, Limonene, Geraniol, Fragrance/Parfum.

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Reviews

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Rated 1 out of 5 by from straw i dont seem to be getting on with this range at all. Ive purchased this shampoo and conditioner and also the purple version. Its dried my hair out to the point my hair dresser has asked me what ive done. She's had to cut more off than normal saying the ends feel like straw and normally she said your hair is like silk. So for me this hasn't worked the way it has for others. I have heavily bleached hair. Back to pureology hydrate for me.
Date published: 2023-10-04
Rated 5 out of 5 by from Joico blonde shampoo I loveee this shampoo, im a blonde and i hate when my hair dulls between hair appointments! This helps to keep your hair brighter and vibrant for longer, also with the condition and shine of the hair it really is great! If you’re looking to upkeep your blonde for longer and save yourself some money on appointments then defo go for it!
Date published: 2022-06-15
Rated 5 out of 5 by from I love it Does what it says. After use, my blonde hair instantly became lighter, shiny and very soft. This shampoo is thick, so it needs very little. I am very happy with the result, I highly recommend it!
Date published: 2022-06-14
Rated 5 out of 5 by from Great shampoo I have only been using this shampoo for a couple of weeks but I am already very pleased with it. My hair is thin and dry with split ends due to dying it blond and heat styling. After using this shampoo, my hair is soft, shiny and full of volume. It also gives it a nice blonder tone. I have also purchased the Joico treatment conditioner so this may have also helped to restore its condition but I would 100% recommend it. The only downside is that Joico still allow animal testing.
Date published: 2021-03-08
Rated 5 out of 5 by from Best shampoo for blondes and highlights I love this shampoo, the Joico Blonde Life range is now a must-have for me, I couldn’t have survived lockdown without it! It brightens my hair and leaves it so soft and shiny. I also use the conditioner and the brightening hair mask. Makes my highlights last longer between visits to the salon too.
Date published: 2020-07-18
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What size is this?

Asked by: Rashelle
Hi, this shampoo contains 300ml. Thanks
Answered by: Suganya
Date published: 2023-10-09
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