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Urban Decay Eyeshadow Primer Potion 10ml

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from £21.00 - £21.50

Free tracked United States delivery

%0 4.56 | 9692
Original £21.00 In stock Sin £21.50 Less than 10 in stock

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For indestructible, all-day eyeshadow, Urban Decay’s legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant colour. Smoother application. Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for ALL-day shadow. Of course, every shade is paraben-free.

Urban Decay has got more finishes than ever before! Due to huge demand, UD has brought back Sin (pale nude shimmer).

The gorgeous packaging features ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.

Benefits:
- UK’s #1 Premium Eyeshadow Primer*
- No creasing
- More vibrant colour
- Smoother application
- Paraben-free

Tips:
Smooth on a touch of Urban Decay Eyeshadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear Eden or Minor Sin alone for a subtle neutral look.

*Source: The NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.

Vegan.

Directions

Apply just a touch of this formula before your shadow for crease-free all-day (and all-night) staying power.

Original :Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau).
Minor Sin :Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides,Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau)
Sin :Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate.

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Reviews

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Rated 5 out of 5 by from Just love this eye primer! Love this eye primer!! I have used the sun eye primer since it came out and can’t never have this in my make up bag, this pops the eyes with colour and keeps eye shadow in place all day or night, suitable for ever occasion. It has this light gold like finish that works like a great base as some eye shadows the pigment is lighter on skin tone, this helps to boost the colour of the eye shadow if you are experimenting with different eye shadows and some are not as strong pigment this really helps in everyway!
Date published: 2022-09-29
Rated 5 out of 5 by from Amazing I really like that it's not matte, but has a bit of a silk sheen :) I use it under powder eyeshadows and they become much prettier and more durable.
Date published: 2022-08-21
Rated 5 out of 5 by from Perfect! Just what I needed. My mascara tends to rub off onto my top eyelid area however using this alongside some setting powder and setting spray I no longer have this issue! Does the job great.
Date published: 2022-08-07
Rated 4 out of 5 by from Clear application and colour for all skintones. A good primer that does let my eyeshadow adhere and last long, especially in hot weather.
Date published: 2022-07-13
Rated 3 out of 5 by from Slightly disappointed I had high hopes for this, as I had read lots of rave reviews on youtube, but I was disappointed. I thought that it would be super long lasting and give me a great base for eyeshadow, but it did nt do as well as others I have tried.
Date published: 2022-06-19
Rated 5 out of 5 by from The Best I have tried many eyeshadow primers and this one is the best it stays in place and does not crease and grips eyeshadow perfectly.
Date published: 2022-05-04
Rated 5 out of 5 by from Exceeded Expectation! Was sceptical for ages about how effective this product might be but it’s exceded expectation. Glides on well and keeps eyeshadow in place, particularly shimmery ones.
Date published: 2022-04-29
Rated 4 out of 5 by from Fab gripping primer Primer is really good and super gripping. My only issue was I had to go very lightly with the brush when applying eyeshadow as it would crease a little.
Date published: 2022-04-10
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Is this suitable to also use underneath my eyes as a base for illuminator / concealer to help this stay put / not crease?

Asked by: Keeley
I would not personally recommend this (except perhaps immediately beneath the eye on the lower lid as part of a more dramatic smoky eye look) I think it might be too thick if used under flesh coloured make-up.&nbsp;
Answered by: Eva
Date published: 2021-02-19
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