Founded by Dany Sanz in 1984, MAKE UP FOR EVER is an award-winning collective ...
of makeup artists inspired by a love of cutting-edge beauty. With its professional and high-performance makeup collection, the brand shares its boundary-breaking passion with every single product. From MAKE UP FOR EVER’s iconic Ultra HD Foundation to its creamy Ultra HD Concealer, its hardworking formulas are a staple in every MUA and makeup maven’s beauty kit everywhere. Discover professional MAKE UP FOR EVER products below.
MAKE UP FOR EVER has trained thousands of MUAs, encouraging bold and unbridled creativity in everything they do. Combining high-performance products with a creative passion for beauty, it’s clear that Make Up For Ever encourages individuality with all of its makeup. From its best-selling Ultra HD range - including the complexion-perfecting HD Foundation - to the ultra-pigmented Rouge Artist lipsticks, the brand harnesses skin-fusion technology and intense colours for high-precision products that *really* perform. Essentially, MUFE’s expert formulas are the perfect option for unleashing your personal edge and experimenting with groundbreaking looks. Shop incredible MAKE UP FOR EVER products right here.