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CONSCIOUS BEAUTY

Decoding the what, why and how so that you can choose your beauty products with confidence. Here, you’ll find everything from vegan and cruelty-free brands to natural ingredients, free-from formulations and more.

Sustainable Switches
Vegan Beauty
Natural Beauty
Showing 40 of 409
The Ordinary Niacinamide 10% + Zinc 1% 30ml
The Ordinary Niacinamide 10% + Zinc 1% 30ml
4.62/51043
£5.00
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The Ordinary AHA 30% + BHA 2% Peeling Solution 30ml
The Ordinary AHA 30% + BHA 2% Peeling Solution 30ml
4.5/54159
£8.90
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The Ordinary Glycolic Acid 7% Toning Solution 240ml
-10%
The Ordinary Glycolic Acid 7% Toning Solution 240ml
4.36/53869
£10.35£11.50
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e.l.f. 16HR Camo Concealer 6ml
e.l.f. 16HR Camo Concealer 6ml
24 options
4.17/5218
£7.00
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The Ordinary Natural Moisturizing Factors + HA 100ml
The Ordinary Natural Moisturizing Factors + HA 100ml
4.18/52696
£12.80
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e.l.f. Prime & Stay Finishing Powder 5g
e.l.f. Prime & Stay Finishing Powder 5g
2 colours
4.37/559
£3.00
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The Ordinary 100% Plant-Derived Squalane 30ml
The Ordinary 100% Plant-Derived Squalane 30ml
4.66/5202
£9.90
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KVD Beauty Tattoo Liner 0.55ml
-10%
KVD Beauty Tattoo Liner 0.55ml
4.14/520930
£18.85£21.00
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e.l.f. Flawless Satin Foundation 20ml
e.l.f. Flawless Satin Foundation 20ml
9 colours
4.36/5146
£9.00
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e.l.f. Angled Blush Brush
e.l.f. Angled Blush Brush
4.56/563
£5.00
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The Ordinary Lactic Acid 10% + HA 2% 30ml
The Ordinary Lactic Acid 10% + HA 2% 30ml
4.56/5123
£8.80
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The Ordinary Alpha Arbutin 2% + HA 30ml
The Ordinary Alpha Arbutin 2% + HA 30ml
4.07/51008
£10.50
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Weleda Skin Food 75ml
-21%
Weleda Skin Food 75ml
4.66/53378
£11.75£14.95
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The Ordinary Azelaic Acid Suspension 10% 30ml
The Ordinary Azelaic Acid Suspension 10% 30ml
4.46/5170
£10.35£11.10
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e.l.f. Contouring Brush
e.l.f. Contouring Brush
4.74/566
£7.00
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The Ordinary High-Adherance Silicone Primer 30ml
The Ordinary High-Adherance Silicone Primer 30ml
4.02/51278
£6.00
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The Ordinary Caffeine Solution 5% + EGCG 30ml
The Ordinary Caffeine Solution 5% + EGCG 30ml
4.35/5385
£8.40
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e.l.f. Ultimate Blending Brush
e.l.f. Ultimate Blending Brush
4.52/5138
£7.00
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e.l.f. Holy Hydration! Eye Cream 15g
-13%
e.l.f. Holy Hydration! Eye Cream 15g
4.64/5552
£8.68£10.00
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Caudalie Vinoclean Makeup Removing Cleansing Oil 150ml
-22%
Caudalie Vinoclean Makeup Removing Cleansing Oil 150ml
4.53/5971
£17.10£22.00
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e.l.f. Perfect Finish HD Powder 8g
e.l.f. Perfect Finish HD Powder 8g
4.41/537
£7.50
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e.l.f. Hydrating Coconut Mist 80ml
e.l.f. Hydrating Coconut Mist 80ml
4.68/5278
£8.00
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The Ordinary Retinol 0.5% in Squalane 30ml 2017
The Ordinary Retinol 0.5% in Squalane 30ml 2017
4.46/5228
£7.80
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The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil 30ml
The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil 30ml
4.71/5234
£9.70
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Evolve Beauty Multi Peptide 360 Moisture Cream 60ml
-25%
Evolve Beauty Multi Peptide 360 Moisture Cream 60ml
4.63/519
£28.50£38.00
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e.l.f. Blending Sponge
e.l.f. Blending Sponge
4.54/513
£6.00
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The Ordinary Granactive Retinoid 5% in Squalane 30ml
The Ordinary Granactive Retinoid 5% in Squalane 30ml
4.67/596
£15.90
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e.l.f. Lip Plumping Gloss 2.7ml
e.l.f. Lip Plumping Gloss 2.7ml
8 colours
4.49/573
£7.00
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e.l.f. Holy Hydration! Face Cream 50g
-14%
e.l.f. Holy Hydration! Face Cream 50g
4.69/52541
£11.20£13.00
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Weleda Skin Food Light 75ml
-14%
Weleda Skin Food Light 75ml
4.68/5284
£12.92£14.95
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The Ordinary Matrixyl 10% + HA 30ml 2017
The Ordinary Matrixyl 10% + HA 30ml 2017
4.38/5375
£10.40
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Evolve Beauty Hyaluronic Serum 200 30ml
-25%
Evolve Beauty Hyaluronic Serum 200 30ml
4.78/518
£23.25£31.00
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e.l.f. Cream Contour Palette 12.4g
e.l.f. Cream Contour Palette 12.4g
4.35/531
£9.00
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Noughty Hello Curls Define & Reshape Curl Primer 200ml
-25%
Noughty Hello Curls Define & Reshape Curl Primer 200ml
4.52/51043
£7.45£9.99
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e.l.f. Hydrating Face Primer 14ml
e.l.f. Hydrating Face Primer 14ml
4.31/536
£9.00
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delilah Under Wear Future Resist Foundation Primer 40ml
delilah Under Wear Future Resist Foundation Primer 40ml
4.87/523
£39.00
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The Ordinary Natural Moisturizing Factors + HA 30ml
The Ordinary Natural Moisturizing Factors + HA 30ml
4.12/52798
£6.10
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We Are Paradoxx Volume Blowdry Spray 100ml
We Are Paradoxx Volume Blowdry Spray 100ml
5/52
£20.00
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e.l.f. High Definition Powder 8g
e.l.f. High Definition Powder 8g
4.36/545
£7.50
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e.l.f. Ultra Precise Brow Pencil 0.05g
e.l.f. Ultra Precise Brow Pencil 0.05g
3 colours
4.39/564
£6.00
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