Newsflash: KVD Beauty has landed at Feelunique and we want *everything*.
Formerly Kat Von D Beauty (the makeup artist left the company in 2020), KVD now stands for Kara Veritas Decora, meaning Value, Truth and Beauty. And, you’ll be pleased to know that the brand remains 100% vegan - this means that its products won’t contain any animal-derived ingredients such as Carmine, Beeswax or Guanine. Nope, none of that here. What’s more, KVD Beauty is PETA-recognised cruelty-free too. But Conscious credentials aside, the brand’s plant-based formulas are seriously high-performance. Inspired by tattoo artistry, expect rich, budge-proof pigments and unbeatable staying power.
Ahead, our pick of the best KVD Beauty products.
By Alice Hamilton, 20 May 2021
How we choose the best KVD Beauty products
With so many stellar KVD Beauty bestsellers to choose from, where do you start? We’ve thoroughly tried and tested the whole offering and, although it was tricky to narrow down our favourites, we can assure you that these are the ones that are genuinely worth your time and money. Our list includes bestsellers as well as relative newcomers that have attracted heaps of praise from beauty editors and most importantly, you the customer.
Pump up the volume with this plant-powered mascara. Using a blend of Olive and Sunflower Oils in place of Beeswax, it still manages to deliver impressive volume and carbon-black lashes in a quick swipe. It’s all in the custom designed bush which uses wavy brush bristles to catch every last lash for dramatic impact in a single coat.
The hype: “This plant-based vegan mascara impressed us by delivering on length and intense pigment. Its “fluff brush”, made up of wavy fibres, gives great definition. We felt it made our eyes really stand out (especially when used with eyelash curlers) without that heavy, weighed-down look that some dramatic mascaras can be guilty of. This one also won us over with its ability to stay put – it didn’t smudge, even during a workout.” - Independent
The ultimate liquid liner. Thanks to its teeny-tiny tip for precise application and budge-proof formula, KVD Beauty’s waterproof Tattoo Liner scores top marks with MUAs and makeup obsessives alike. This award-winner is packed with intense, inky pigments for perfectly defined eyes with all-day way, seriously, it’s stay put through *anything*.
The hype: “Best liquid liner I have ever used! It goes on so smoothly, lasts all day long, super easy to remove and doesn’t irritate my eyes. I love this eyeliner - will no longer use others!” - Customer review
The Tik Tok-famous foundation that offers lightweight full coverage with a fresh matte feel. ‘What’s fresh matte’ you ask? Well, it’s basically the Goldilocks of foundation finishes - not too flat, not too dewy, just skin that looks like skin. Blend and build up in layers with a beauty sponge or dense foundation brush and use a patting motion for the fullest coverage. Then there’s the ‘good apple’ part, the balm is actually infused with Apple extract and Sodium Hyaluronate to nourish and hydrate skin as your wear, so there’s no risk of a cakey finish here. Extra brownie points for the fully recyclable compact and packaging.
The hype: “When half of my face was covered in the foundation balm and I looked in the mirror properly, I was taken aback. My skin tone was completely even, almost as if it has been airbrushed, signs of post-inflammatory hyperpigmentation had almost completely disappeared and the broken capillaries on my nostril were gone. I was also surprised by how little product I needed to cover half of my face. My skin looked even, healthy and, even though it has a matte finish, it still gives skin a nice, subtle glow. It’s a massive thumbs up from me.” - Hanna Ibraheem, Stylist
Your shortcut to a blooming glow in seconds. Everlasting Blush is a silky, micro-milled powder the delivers a flush of soft matte colour with a long-wearing finish. The magic is in the soft-touch, plant-derived skin conditioners that help the blush blend effortlessly into your complexion. To apply, simply ‘kiss’ the compact with your brush and tap off the excess before sweeping over skin any way you like - along cheekbones, over the apples of your cheeks or get creative.
The hype: “It’s my favorite blush. It brings life to my face and makes me look more healthy. I’ve tried a lot of different blushes before and nothing can top this one for me.” - Customer review
Despite its name, this 3-in-1 pomade can be actually be used in a multitude of ways - as a gel-pot eyeliner, bold cream eyeshadow, colourful mascara or through your brows. Delivering waterproof, extreme long-wear in a spectrum of hues (varying from conventional neutrals to playful brights), the possibilities are endless.
The hype: Despite its name, this 3-in-1 pomade can be actually be used in a multitude of ways - as a gel-pot eyeliner, bold cream eyeshadow, colourful mascara or through your brows. Delivering waterproof, extreme long-wear in a spectrum of hues (varying from conventional neutrals to playful brights), the possibilities are endless.