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Best KVD Beauty Products

Newsflash: KVD Beauty has landed at Feelunique and we want *everything*. 

Formerly Kat Von D Beauty (the makeup artist left the company in 2020), KVD now stands for Kara Veritas Decora, meaning Value, Truth and Beauty. And, you’ll be pleased to know that the brand remains 100% vegan - this means that its products won’t contain any animal-derived ingredients such as Carmine, Beeswax or Guanine. Nope, none of that here. What’s more, KVD Beauty is PETA-recognised cruelty-free too. But Conscious credentials aside, the brand’s plant-based formulas are seriously high-performance. Inspired by tattoo artistry, expect rich, budge-proof pigments and unbeatable staying power.

Ahead, our pick of the best KVD Beauty products.

By Alice Hamilton, 20 May 2021



How we choose the best KVD Beauty products

With so many stellar KVD Beauty bestsellers to choose from, where do you start? We’ve thoroughly tried and tested the whole offering and, although it was tricky to narrow down our favourites, we can assure you that these are the ones that are genuinely worth your time and money. Our list includes bestsellers as well as relative newcomers that have attracted heaps of praise from beauty editors and most importantly, you the customer.