Instantly hydrate dry hair, add shine and reduce frizz
Strands feel like straw? Frizziness out of control? A weekly fix of Elasticizer is the answer your hair's been waiting for.
Elasticizer pre-shampoo treatment brings frizzy, tangled strands back to life INSTANTLY. Designed to put the elasticity back into dry, dehydrated strands, for a dramatic reduction in breakage.
Instantly adds shine
Reduces breakage by 46%
(1) after one use
Intensely hydrate dry hair
Banishes frizz and tangles
(1)46% REDUCTION IN BREAKAGE AFTER ONE USE - INDEPENDENT INSTRUMENTAL TEST
Directions
Directions for using our pre shampoo treatment.
Apply before shampooing.
Dampen your hair with water and liberally apply Elasticizer in sections to your mid-lengths and ends.
Cover your hair with a shower cap or your best cosy towel.
Leave for a minimum of 20 minutes - The heat created helps open your hair’s cuticles so they can properly absorb the nutrients. There’s no maximum time - you can even sleep with it on!
Rinse thoroughly then shampoo and condition as normal (those with fine hair should shampoo twice).
Suitable for use on coloured hair.
NOTE: Do not use Elasticizer 72 hours before or after dying your hair, as it may affect how the colour takes during this period only.
