Best Huda Beauty Products Ever

Velvety matte at one end, gleaming metallic at the other – Huda’s dual-ended eyeshadow sticks have changed the game. Ideal for a quick slick of glitter or a cut-crease on the fly, take your eye artistry to the next level. Designed to be layered or used solo, the quick-drying liquid formulas grant unbelievable pigmentation, bendability and longevity – in fact, they’ll stay in place for up to 12 hours. Just when you thought you couldn’t be more obsessed, she went and dropped five brand new shades to play with - decisions, decisions...

The hype: “The queen of the cut crease knew what she was doing when she created this double-ended beauty. Lay down a highly pigmented pop with the matte end doe-foot, and add dimension using the opposite metallic end.” - Cosmopolitan

When you can’t decide between a sun-kissed glow or a chiselled contour, reach for this hybrid cream-to-powder that gives you both. Combining shadow and warmth, it gives your skin a luminous, matte glow that’ll never dull – it stands up to water and sweat for an impressively long-lasting finish. TIP: Apply with Huda’s specially designed Sculpt & Shade Brush for precise application and blending to the contours of your face.

The hype: “It gives a lovely bendable warmth to the face with a slight contoured effect. Layers under and over other products nicely, lasts easily on a sweaty 10-hour bar shift in the height of summer and doesn't cause me additional breakouts. Great for sponge application and dense brushes.” – Lizzie, customer review

If you never leave the house without a swipe of black eyeliner, you’ll fall hard for Huda’s heavy-duty formula. Featuring a pencil on one end and a liquid on the other, so you can seamlessly perfect your cat eye or cool AF graphic liner shapes on the fly. Delivering a blacker-than-black matte finish, this really will stay put through anything with the liquid formula holding up for 48 hours. 

The hype: “I’ve tried everything and this is amazing, the applicator tip on liquid is so thin tiny and so precise, the liquid is so creamy and but yet dried a beautiful Matt, no bleeding out or mess. The pencil is super smooth but not so much that it makes a mess. It is literally so black. the best!” – Sarah, customer review

One swipe equals ultra-matte colour with ridiculous staying power. Thanks to Sweet Almond and Rosehip Oil, Huda’s Power Bullet Matte Lipstick glides on without skipping or dragging and leaves lips feeling comfortably hydrated all day long – not an easy task for a matte colour. Narrowing the shades down from 137 to 24, Huda has carefully selected hues to suit every skin tone, so whether you’re after a classic red or a subtle nude, there’s an option to flatter your unique undertone.

The hype: “Huda Beauty’s take on the traditional bullet lipstick is unsurprisingly game-changing. First, there’s the sharply angled tip that makes precise application a breeze (no liner or brush required). Then, there’s the way the shades are categorised by undertones, so you can find the nude that complements your complexion best - something that’s often overlooked when it comes to lipstick.” - ELLE

Same filter-in-a-bottle, stay-put benefits as the OG #FauxFilter Foundation, now with a fragrance-free formula and a luminous matte finish. With a velvety full-coverage finish, it makes light work of concealing blemishes and hiding dark circles and it’s packed with ultra-refined pigments to give you a complexion that rivals your go-to Insta filter. Unlike a lot of full-coverage formulas, this one is enriched with hydrating Argan Oil so you can swerve the cakey look come the end of the day.

The hype: “I only needed one and a half pumps to cover my entire face and neck, so I took any leftover foundation over the middle of my face as this is where base products tend to fade quickest. I was impressed by the coverage it gave my skin – post-inflammatory pigmentation and broken capillaries on my nostrils disappeared under the smallest amount of formula. While it doesn’t make skin shiny like some radiance foundations, it still manages to give skin the natural glow of a healthy complexion. My skin looked smoother and signs of hyperpigmentation were evened out but my skin still looked like skin.” - Hannah Ibraheem, Stylist

The secret to Huda’s flawless base? Right here. This ultra-finely milled powder sets your makeup in place, keeps shine at bay and illuminates skin for a photo-ready finish. Hailed for its featherlight, silky texture, it works to subtly colour correct and highlight the contours of your face, leaving a translucent veil of colour on your skin. Basically, it’s like wearing your favourite Insta filter IRL. To bake your makeup into place, apply generously under your eye and over your chin and T-zone, leave on for three to five minutes and gently dust away the excess. 

The hype: “I've tried my fair share of loose powders and this is by far the best one I have ever used! It gives such a beautiful almost blurring effect when I use it to 'bake' after applying foundation. It's not drying at all like some powders can be and doesn't settle into any fine lines on my face.” - Sahrish, customer review

Whether you want to define your arches or add oomph to sparse hairs, Huda’s teeny-tiny pencil tip grants microblade-worthy brows in seconds. With a handy spoolie on one end and an ultra-fine 0.9mm retractable pencil on the other, it’s perfect for crafting the brows of your dreams. The formula is infused with a creamy blend of Vitamin E, Castor Oil and Coconut Oil for a smooth and natural-looking finish. And, like all Huda Beauty products, you can expect serious staying power - it promises to be waterproof, smudge-proof and transfer-proof.

The hype: “The fine pencil allows you to create hairlike strokes that are as fair or as bold as you like. Once hair strokes are drawn on, they feel weightless and as if you’re not wearing any product at all, not to mention the application is speedy and takes little work. For £15 we’re very impressed and it’s the perfect introduction to the brand if you prefer a more natural finish to your makeup.” - Independent

Thought nude eyeshadow was boring? Think again. Huda Beauty has blessed us once more with the Naughty Nude Palette, a mesmerising take on nude hues that’s making a beeline for the top of your wish list. This one stars 18 captivating shades that look incredible on all skin tones, next-level pigmentation and five luxurious finishes, including a never-seen-before shimmering gloss hybrid with encapsulated bronze and berry pearls. Mix and match shades for an endless array of sultry eye looks.

The hype: “Probably the prettiest palette I’ve ever owned. It was like Christmas when I opened this, so stunning! The colours have great pigment and go so well together to create any kind of look whether you’re after something super dramatic and glam or more soft and romantic.” - Melanie, customer review