12HR Sheer Matte Lip Color
Sheer, easy to apply color kisses your lips for a care-free effortless look.
Petal Soft Lipstick smooths the look and feel of lips for 12 hours of comfortable weightless wear.
A nourishing fruit blend of Raspberry Seed Oil and Mango Butter locks in 24 hours of instant and overtime lip softening hydration.
Available in 20 universal and carefree shades.
FINAL CLAIMS :
- 12 Hour Long Wear
- Instant and 24-Hour Hydration
- Lips feel more hydrated after using for 2 weeks
- 100% of consumers tested would buy this product
- 100% of consumers tested say lips feel smoother after using
- Lips look smoother after using for 2 weeks.
- Product is easy to apply for an effortless look
- Delivers a diffused, blurred effect
- Formula is the perfect blend of 50% color and 50% care
Test parameters (all claims): 33 subjects were healthy female volunteers, aged 18-35 years, of all ethnicities & skin types, with no dry or chapped lips. Single-blind study design assessing the efficacy of a lipstick product, hydration/moisturization, and long wear over 12 hours. Testing completed July 2021.
Test parameters (dermatologist tested & suitable for all skin types): 22 subjects aged 18+ years of all ethnicities and skin types, completed the blind study to assess how well this product moisturizes skin. Testing completed July 2021.
FREE FROM: NO Fragrance, NO Parabens, NO Phthalates, NO Mineral Oil
TEXTURE: Balmy, cushion feel
Directions
For an opaque blurred effect, apply bullet directly to lips and then press in with fingers to diffuse color.
For a sheer blurred effect, apply Rouge Tendre to finger tips and then press into lips for a lighter application of color.