Aveda BE CURLY™ ADVANCED Curl Perfecting Primer 200ml

The last step of your wash day routine and the first in your styling.

This priming leave-in for curly hair protects from the drying effects of the sun, instantly reduces frizz by 87%*, and detangles to reduce breakage from combing. It fortifies and smooths curls and coils, creating the perfect foundation and allowing flexibility for the styling products that come next.

Curls, coils and waves are naturally more fragile, which is why our game-changing curly hair primer also replenishes strength with a peptide derived from plant proteins.

Created with our expert team of texture stylists.

97% naturally derived**. Vegan. Leaping Bunny Approved.

What do our AVEDA hairdressers think about it?
'My absolute favorite of the range, its watery formula reactivates curls without weighing them down.' Sarah - Training Manager for AVEDA

Benefits:
- Help to intensify curls
- Prepare and facilitate styling
- Detangle
- Anti-friss control
- Hydration

???*Ex-vivo testing on tresses.
**Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.

Directions

To prep hair for styling, work a small amount of product in hands and apply through clean damp hair. Style. To reactivate curl on non-shampoo days, dampen hair and apply.